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Obsessive Branding Disorder— by Lucas Conley

July 2, 2008 | By yelgnissm In Articles |

Hey - my name is Lucas Conley and I write about branding for Fast Company magazine. I started writing my first book, OBD: Obsessive Branding Disorder, a couple years ago. At that point, I thought the branding industry was at the height of its obsessive disorder, but OBD has continued to expand. Industry after industry - from pest control to mental health - branding is bromide du jour for ailing businesses looking for new strategies. Even everyday people now think of themselves as brands. I invite you to check out my book and read about OBD at my author site www.lucasconley.com. All feedback is welcome.

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