Are You Creating Business Relationships That Last?

We lived in a very small area, but he had enough business to keep him open. He was making a decent profit for a while, but customers were talking, and people stopped coming. At one point, he alienated an entire union who from then on would not shop with him. He felt that his store was the best place to state what was on his mind without any type of filter. This is not the way to go about building business relationships that are going to last. He closed soon after. You don’t want to make the same mistake when building business relationships. You want to keep your personal life and opinions out of things. It is always ideal to be a bit personal with your customers, but you do not want to subject them to your ideas about politics, how to raise their children, or general badmouthing of anyone that they may know.